McDONALD’S BRAND WEBSITE
McDONALD’S BRAND WEBSITE |
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| Time: July – November 2008. Task: Creative direction of UX team for relaunch of the complete German McDonald’s brand website (structure, content, interface, tools, copywriting), strategic consulting (social media, youth marketing). Agency: Neue Digitale/Razorfish, Berlin. Client: McDonald’s Germany. | |||