DIGITAL STRATEGY
Defining your digital brand strategy or taking it further
Consulting on strategic UX issues
Planning the user experience of a brand across digital (and real world) channels
Developing a core creative/communication/campaign idea
Ideating and developing corporate portals, branded websites, eCommerce websites, tools, and mobile apps
Preparing and holding pitch presentations
USER EXPERIENCE & INTERACTION DESIGN
Understanding the client and target group: research, workshops, audits, etc.
Visualizing the user’s needs: personae, usecases, user journeys
Defining the core assets: content strategy, navigation, interaction patterns
Building information architecture: content structure, contextualisation, sitemap
Bringing in plot: dramaturgy, storytelling, content storyboarding
Designing time-based user experience: user flows, interaction and process design
Defining the interface: front-end elements and functionalities
Documenting the user experience: wireframes, functional specifications
Preparing and evaluating usabilty tests
LEADERSHIP
Creative direction of multidisciplinary UX project team and freelancers (design, concept/IA, copywriting) in agency or at client
Monitoring design and technical production
Offering to recruit a team of designers and/or coders for pitches and the realization of small-scale projects
